Simplify the Process of Collecting and Posting Testimonials!

Dear Entrepreneur,

My name is Allen Oelschlaeger, and I am a marketing professor and a seasoned entrepreneur. I have assisted local businesses in improving their marketing tactics and strategies since 2000.

In 2007, I formed eLocalBiz Marketing to help businesses, which primarily serve a local community, to dominate their target market. We do this via a variety of services focused on addressing the unique marketing challenges facing local businesses.

One of the biggest problems I've seen over the years is the inadequate use of testimonials by local businesses. Testimonials – believe it or not – are the most powerful marketing tool in the business world.

In fact, I devote a full two hours of my college marketing class just to the use of testimonials. During this class I outline the primary reasons why they aren't used nearly as much as they should be.
•   Very few customers will voluntarily provide a testimonial, no matter how great the product or service
•   Business owners don't ask for testimonials because they feel it's too big a burden for their customers
•   A lot of people are insecure about their writing skills so they are hesitant to provide a written testimonial
•   Providing an audio or video testimonial (the most powerful form and the preferred method for most customers) is, logistically, too difficult
•   Even when a company has many testimonials, they are rarely available for prospective customers to view.

In 2008, I heard about a new technology (developed for an unrelated purpose) that I thought could address all of these issues. A few months' later testiBOONials was born to simplify the collection and posting of testimonials.

TestiBOONials? What the…

OK, I know this is a goofy name but check out the definition of "boon."
1.   benefit bestowed in response to a request
2.   gift, favor, something to be thankful for

Isn't that exactly what a testimonial is?

But, whatever you think of the name, you'll love the service. Here's how it works:

When we receive an order, we set up a custom Testimonial Marketing Engine (TME) on a URL unique to your business. This TME includes a single testimonial collection page and unlimited number of testimonials posting pages.

Once set up, your customers can be directed to the collection page to submit their testimonials. On this page the customer is given the option to submit a video, audio, or text-with-photo testimonial.

Customers can record their testimonial by using a webcam or computer microphone, making a phone call, or typing into a text box and uploading a photo – all directly from the testimonial collection page.

Then, once submitted, the video, audio or text testimonial is automatically added to the system's posting page.

That’s it!

When you have a customer who wants to submit a testimonial, just direct them to the URL for the collection page (e.g., http://yourbusinessname.1tme1.com/submit).

And, to have prospects view your testimonials, just direct them to the URL for your posting page (e.g., http://yourbusinessname.1tme1.com)

Simple, no hassles, 100% hands free – and with these features:
•   Customized to match the appearance of your website (banner, font, style/size, and background color)
•   Completely self-manageable (not required – but you do have the ability to add/change text, or to delete unwanted testimonials).
•   Easy to add testimonials manually.
•   Displays an unlimited number of testimonials in all forms (video, audio, text).
•   Places each testimonial at a unique URL (great for directing prospective customers to a specific testimonial)
•   Includes a drop-down list that provides a monthly summary of the number of testimonials collected
•   Includes a link back to your main website.

Once you've collected just a few testimonials your testimonial posting page will become one of your most valuable business assets – and asset that then grows in value with each new entry.

To let prospective customers view your testimonials, all you need to do is provide them with the link to your TME posting page. You can place this link on your website, send it in e-mails, or include it in your printed marketing literature.

Try Us Out

The best way to see the effectiveness of testiBOONials is to Try It Out. At this testimonial collection page you can test any or all of our methods (video, audio, text).

Then go to our testimonials posting page to see your test-testimonial in action (Note: test testimonial are regularly cleared from this page).

Once you try us out, we're sure you'll understand the many benefits of testiBOONials:
•   Eliminates almost all barriers for customers to provide testimonials
•   Simplifies the collection of video/audio testimonials – the most powerful form
•   Enables all testimonials to be easily accessible to prospective customers
•   Increases testimonial credibility

And, it does all of this, with no work on your part.

How to Order

Being able to simply collect and post testimonials is one of the most valuable capabilities your business can possess.

You can certainly do this manually --- companies have been doing this for years. But, with the availability of testiBOONials, why not automate the entire process?

To find out about our low pricing, unconditional guarantee, and the simple steps for implementing a custom TME, just click on the link below.

Allen Oelschlaeger
Founder, eLocal Business Marketing

P.S. Curious about our other services? Visit the About Us page to learn more about eLocal Business Marketing.