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Are You Overwhelmed By What is Required to Get Traffic to Your Local Business Website?
Dear Local Business Owner,
My name is Allen Oelschlaeger and I'm a serial/multi-tasking entrepreneur and on the faculty at the University of Wisconsin (Principles of Marketing, Entrepreneurial Marketing). I have assisted local businesses in improving their marketing tactics and strategies since 2000.
In 2007, I formed eLocalBiz Marketing to help business owners dominate their target market -- via a variety of services focused on addressing the unique marketing challenges facing today's local businesses.
In my extensive experience with marketing local businesses, the area in which I've observed the most confusion is Internet Search Marketing.
Business owners understand how critical it is to draw traffic to their websites, but few have any idea of how to achieve this.
This should not come as much of a surprise. With 15 to 30 billion (that's 30,000,000,000!) web pages on the Internet, creating a successful website that draws a lot of traffic is difficult.
As a result, the market has responded with tons of information, and scores of “experts” with offers to help – with complicated, confusing and conflicting information.
But, here is the bigger problem:
Almost all the information available is
about national search, not local search!
The goal of traditional search marketing is to obtain traffic from all over the world.
This is a completely different challenge than getting folks to your website who live within a few miles of your business.
You don't want traffic from India, another state or even another city in your state. The prospects you want are those who live in your local community.
That is where we come in.
eLocalBiz Marketing focuses only on local business marketing: Our search marketing expertise is in growing your traffic locally, not globally. We understand that global traffic is worthless to most local businesses.
There are only four ways prospects can find your local business website:
- Enter a keyword phrase (e.g. “plumber in Wisconsin”) into a search engine like Google or Yahoo
- Follow a link from another website to your website
- Click on a paid advertisement
- Learning about your website from an offline promotion (e.g. postcard, flyer, media article)
Our expertise is with all of these methods -- rather than just one or two like most search marketing firms – and is 100% focused on local Internet search.
As a result, we can create a fully integrated search marketing program that even includes the use of offline promotions – a critical component of any local search marketing program.
The Mastermind of Our Search Marketing Services
OK, with that, let me introduce our search marketing guru – Benjamin Pipkin.
Ben has been doing search marketing for large and small companies since 1996. Most recently he worked inside a large agency where he managed the search efforts for more than 60 clients (spending $1.5 million just on Google Adwords).
Ben and I connected in 2008 and I was immediately impressed by his passion in solving the search marketing problems faced by local businesses.
It just drives him crazy when he sees local businesses get ripped off by guys who know NOTHING about local search and don't provide an integrated effort that incorporates ALL facets of search marketing.
For example, two critical methods he rarely sees used are offline marketing (e.g., direct mail, print advertising, radio advertising) and local online social networking.
See, for us, search marketing needs to be a very comprehensive program that includes:
Paid Search:
- Pay-Per-Click (e.g., Google Adwords)
- Affiliate Marketing
- Cost-Per-View
- Solo Ads
- Paid Directory Listings
- Banner Advertising
Free (Organic) Search
- Onsite SEO
- Free Directory Listings
- Blog Entry Syndication
- Article Marketing
- Social Networking (e.g., Facebook, Twitter)
- Social Bookmarking (e.g., Digg, Delicious)
- Classified Advertising
- Newsletter Marketing
But, here's the good news. You don't need to understand any of this – because we do almost all of the work for you using our proprietary tools and processes.
Here's How To Get Started
If you’re ready to explode the traffic to your website with local visitors, just submit the form above.
We'll then get back to you to learn more about your specific needs – and explain our low pricing and unconditional guarantee. From there, we'll put together a search-marketing package of services that is optimized for your business.
We look forward to hearing from you and hope we'll have the opportunity to maximize the traffic to your local business website.
Allen Oelshlaeger
Founder, eLocal Business Marketing
P.S. Curious about our other services? Visit the About Us page to learn more about eLocal Business Marketing.
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