Client Loyalty Programs: Customer Retention Program“We help you put a fence around your clients and customers so that they never ever wander away to a competitor!!!” Competition for customers and clients is getting stronger every month. Especially with the accelerated closings of businesses, the high rate of unemployment, and the increased stickiness of the dollar (that is, people not letting them slip out of their hands as easily.) In addition, businesses are getting more desperate for new clients, and are thus creating more enticing offers to get yours to leave you. Why, because there are less people out there with money to spend right now. It is more important than ever to hold the loyalty of your client base. Cost comparison: Do you realize that is costs almost five times as much to make a new sale as it does to retain the sales you have from existing customers? Add it up. Take all the marketing dollars you spend and divide by the new revenue you pick up. Without a doubt, any new sale that comes from an existing customer, a referral from an existing customer, or even new business from a canceled customer is way less expensive that finding a new customer. Do you have any idea what a goldmine of revenue lies with your canceled clients? It is overwhelming when you actually tap into it. And this is the least expensive market to approach, because they totally don’t expect it. A genuine thank-you when someone cancels with you. Or, years later continuing to let them know how appreciative you are that they were one of your first clients and were there to help you hen you really, really needed it, at your time of start up In addition, the “close” is way easier because they already know you, trust you, and like you. You don’t have to spend the time building up credibility and trust with the existing clients or the referred clients. What is the number one reason that an existing client would leave you, regardless of the industry, market, or location you are in. Do you think it is price? Do you think it is service? I am now going to share with you the number one reason that an existing client would leave you. It is feeling unappreciated! Think about it. When was the last time you received any kind of appreciation from your realtor, your mortgage broker, your banker, your auto repair shop, your hair stylist, or your insurance broker. OK, maybe you got a birthday call or lunch invitation from your insurance broker, but that is probably it. None of the others are doing anything. There is not a crisis of business being bad right now, there is a crisis of client appreciation and follow-up being bad! Just because you are not hearing complaints or getting calls from your existing clients, it does not mean they are content, or loyal. Silence does not insure that they are not right this minute planning to leave you to go to a competitor. All you have to do to gain the loyalty of your clients and make it impossible for them to leave is to give them a clear feeling of being appreciated by you. Here’s what we do: We have a “done-for-you” system in place that will leave no doubt in any of your clients minds that you not only remember them, but appreciate them. We use a multi-media approach, with online and offline contact.
We utilize our vast system of integrated technology and merge it with your database to initiate contact with your clients on their birthdays, anniversaries, on classic holidays such as Thanksgiving, arbor day, and groundhog day. Hey, when’s the last time you got a greeting on ground hop day. If you can make your client laugh, they will always, always look forward to hearing from you and getting cards from you. We also provide online and mailed newsletters with real useful content that they can use, along with playful articles and quotes. We guide you to making a personal connection with your customers, letting them know more about your personal life, your interests, hobbies, passions, and family. And thus, you will get to know more about them as well. No client ever left a business right after they got a congratulations card on their becoming a grandparent for the first time! No one doesn’t enjoy being reminded that they mean more to you that they will ever know, and that they were there for you when you needed them most, and you will never, ever forget that. Cost The cost per client of our loyalty campaigns are far less than what you have to spend to attract new customers. Plus, the return is much greater. You get larger sales, and a higher conversion rate. Also, you will enjoy the benefit of quality referrals from existing customers, as well as return business from canceled clients. I even know of cases where a canceled client made referrals to a business based on the feeling of being appreciated long after they stopped doing business. Results from our multi-point approach: your clients will never ever be left with the feeling of being unappreciated, or forgotten. And thus, they will never ever wander to a competitor. Put our systems in place right now! See how easy they are to implement with our “we-do-it-for-you” approach, and start enjoying increased client loyalty immediately. Get not only that, but increased repeat sales, and increased referral sales. Even better, get a better night’s sleep tonight, knowing that we are putting a stop to any customer’s pondering of wandering! |