Our Unique Approach To Social Networking and Content Distribution

Although our search marketing programs are customized for each local business niche, our overall strategy for each client is quite similar.

One of the proprietary aspects of this strategy is our social networking and content distribution system – a critical component (but not very common) of any search marketing program.

But here is the problem – it's often a lot of work for not much value.

If you were an author and writing is what you did for a living, spending the required time for these components to produce real results (5 to 20 hours per week!) might make sense. But, for almost all local business owners, this "social networking and content distribution" work is usually a big waste of time.

Here's why.

Let's say you make one post about your business to your "blog" each week. It will appear in the listings in the blog search engines for a couple days and, depending on the keywords used, should generate a few visitors to your website.

You'll get a few more visitors if you announce your blog on your Facebook account (assuming you have developed a large list of "friends") and a few more still if you write a "tweet" about your blog post on your Twitter account.

You could also turn your blog post into an article and submit it to some of the article repositories – which might generate a few more visitors. Or you could convert your post into a press release and submit it to several online news sources.

Can you see yourself doing this --- logging into multiple accounts, copying and pasting, editing, etc. --- every week, as widely recommended?

OK, now let's describe another scenario. You write a blog post and the following happens:

• The search engines are instantly notified to return to your site and check it out.
• Your post is blasted out to all of the content syndication sites (RSS, blog directories, ping sites) – literally hundreds of online locations.
• Instead of having to log into your Facebook and Twitter accounts, your blog entry is posted to both automatically
• Instead of a few article directories, it's submitted to over 3000
• Instead of several online news sources, it's submitted to over 80,000

Now, this is starting to make some sense. You write a single blog post and create an online blitz – with no further work.

That's exactly the innovative social networking and content distribution program we've developed.

What we've done is turned the lowly blog --- normally used as an online diary --- into a core component of our search marketing strategy.

We selected WordPress for our blog technology because it is an open source solution and, as a result, has thousands of programmers creating add-on enhancements (plug-ins). For example, there are over 250 available plug-ins that claim to make a WordPress blog more search engine friendly.

That's the good news. The bad news is that it's very difficult to determine which of these 250 to use. So we review and test the thousands of WordPress enhancements to identify those that will have the greatest business-building impact for local businesses. Currently, our WordPress blog installations have 22 plug-ins which have survived our analysis.

So, when our clients make a post to one of our blogs, some magical things happen --- some automatically due to the capabilities of the software and some manually via proprietary processes we have set up within eLocalBiz Marketing.

But wait there is more! ... Seriously.

When appropriate for a specific local business niche, we turn one blog entry into a video (or our clients often submit a video of their own) which is then submit it to 20 (and growing) video sharing sites.

The result over time is thousands of blog posts, articles, press releases and videos about your business all over the Internet – which is "enhanced content" because of a process we implement for each of our clients called "social bookmarking" or "buzzing" of the content.

Since each of these content items have a link pointing back to your website, our clients get tons of direct traffic from people who find them and their websites rise rapidly in the rankings because search engines interpret these "back-links" as an indication of their business's popularity.

So, instead of having just one listing on the first page of a search engine (e.g., Google, Yahoo, Bing), our clients can get six or eight of the top ten search results --- and they become competition-proof in their local area because they've built up such dominant presence on the Internet.

… and what's great is that all this happens as a result of writing a blog post just a few times per month (rather than spending the 5 to 20 hours each week doing what most Internet marketing recommend you do for "social networking and content distribution.")