Here Are the Components of Our Search Marketing Program

Unlike almost every other search marketing firm on the planet, we don't restrict our services to just one or two methods and we are 100% focused on local Internet search.

As a result, we can create a comprehensive and fully integrated search marketing program that is specific for your local business niche.

Here is a list of some of the more common components we use in our customized search marketing programs.

Content Flood

Online Paid Advertising

We implement paid advertising campaigns using display and pay-per-click ads (PPC – e.g., Google Adwords).

For each campaign, we carefully research your market create a list of keywords and website URLs specific to your business. By doing this step correctly – based on our years of experience with paid advertising -- we can optimize your campaign to minimize cost and maximize results.

Link Building

The algorithms search engines (e.g., Google, Yahoo, Bing) use to decide which web pages to display after a specific search are highly guarded secretes. The only way to know what parameters are being used is through trial and error – either via your own work or the work of other experts.

That's why getting search marketing advice from firms that are focused on your type of business is so critical – because they have the relevant trial-and-error experience.

However, one parameter search engines use to determine ranking that almost everyone knows about is site "reputation" (the quantity and quality of the "back-links" a site has). Most experts view this one parameter as THE most important.

Therefore, we devote a lot of time each month to identifying high quality and respected sites where it is possible to get back-links and then doing the necessary work to get the back-link in place.

Vertical Directories

No matter what your business is, there are online directories that cater to your industry. These directories are not only used as a source for traffic, but they are also a good source of incoming links to your site.

We will research and compile a list of the best directories and make sure that a link to your site is submitted and accepted.

Craigslist

Craigslist is an advertising powerhouse when used correctly. Craigslist is one of the top 5 most visited websites in the world and is visited  each day by millions of people from every part of the world.

People come to Craigslist to find services in their community and to read what other people have to say about the business. A well written ad on Craigslist can drive an immense amount of traffic to your site, as well as help with Google listings.

Journal sites

A profile will be set up for you at the major online journal  websites. This list includes (Hubpages, Zimbio, Wikispaces, Wetpaint, Wordpress, GoArticles, Quizilla, MSN Spaces, Tripod, Webs, Vox, LiveJournal, Xanga, Blog.com) More are added each month. When an article is created it will be posted to your profile on all of the journal  sites. Google loves social sites and will usually post links to the content within a couple days. The results in multiple mentions and listings for you on the same Google results page. This is extremely powerful.