Are You Overwhelmed By What is Required to Get Traffic to Your Local Business Website?

Dear Local Business Owner,

My name is Allen Oelschlaeger and I'm a serial/multi-tasking entrepreneur and on the faculty at the University of Wisonsin (Principles of Marketing, Entrepreneurial Marketing).

I have assisted local businesses in improving their marketing tactics and strategies since 2000.

In 2007, I formed eLocalBiz Marketing to help business owners dominate their target market -- on an area exclusive basis -- via a variety of services focused on addressing the unique marketing challenges facing local businesses.

In my extensive experience with marketing local businesses, the area in which I've observed the most confusion is Internet Search Marketing.

Business owners understand how critical it is to draw traffic to their websites, but few have any idea of how to achieve this.

This should not come as much of a surprise. With 15 to 30 billion (that's 30,000,000,000!) web pages on the Internet, creating a successful website that draws a lot of traffic is extremely difficult.

As a result, the market has responded with tons of information, and scores of “experts” with offers to help – with complicated, confusing and conflicting information.

At eLocalBiz Marketing our #1 goal --- by far --- is to get tons of traffic to our client's websites.

A website without traffic is like having a billboard in the desert. It doesn't matter how great it is, if no one is seeing it.

A lack of attention on traffic building is one of the major failures we see in most local business websites. And, in our experience, the primary reason for these failures is the massive confusion about Internet Search Marketing.

But, here is the bigger problem

Almost all the information available is
about national search, not local search!

The goal of traditional search marketing is to obtain traffic from all over the world.

This is a completely different challenge than getting folks to your website who live within a few miles of your business.

You don't want traffic from India, another state or even another city in your state. The prospects you want are those who live in your local community.

That's why we are so focused on ensuring that our search marketing expertise is in growing traffic locally, not globally. We understand that global traffic is worthless to most local businesses.

That's why we take a "backwards" approach to search marketing.

Most website development projects start with site design and development and then, once the site is done, some consideration is given to search marketing.

Our "backwards" approach to search marketing

In whatever website project we get involved with, we START with search marketing research ("keyword analysis") and don't do one ounce of work on the website until we've developed a complete local search framework for the site.

Really --- we don't ANYTHING until this step is complete.

In other words, we do our homework up front so we can ensure that the site is 100% optimized for its local business niche when we're done.

There are only four ways prospects can find your local business website:

• Enter a keyword phrase (e.g. “plumber in Wisconsin”) into a search engine like Google or Yahoo
• Follow a link from another website to your website
• Click on a paid advertisement
• Learning about your website from an offline promotion (e.g. postcard, flyer, media article)

Our expertise is with all of these methods -- rather than just one or two like most search marketing firms – and is 100% focused on local Internet search.

As a result, we can create a comprehensive and fully integrated search marketing program that even includes the use of offline promotions (e.g., direct mail, print advertising, radio advertising)and local online social networking (e.g., blogs, Facebook, Twitter) -- two critical components of any local search marketing program.

See, for us, search marketing needs to be a very comprehensive program that includes:

Paid Search:

• Pay-Per-Click (e.g., Google Adwords)
• Affiliate Marketing
• Cost-Per-View
• Solo Ads
• Paid Directory Listings
• Banner Advertising

Free (Organic) Search

• Onsite SEO
• Free Directory Listings
• Blog Entry Syndication
• Article Marketing
• Social Networking (e.g., Facebook, Twitter)
• Social Bookmarking (e.g., Digg, Delicious)
• Classified Advertising
• Newsletter Marketing

But, here's the good news. You don't need to understand any of this – because we do almost all of the work for you using our proprietary tools and processes.

Because of our focus on local search, we know what works (and what doesn't) and are committed to never recommending anything that increases costs unnecessarily.

With many national search marketing firms, you can't even get started with them for less than several thousand dollars and $3,000 per month. They certainly earn their money at these prices but they are doing things that no local business should ever do.

It drives us crazy when we see a local business working with a national search marketing firm that

• Knows little about local search marketing
• Only provides a piece of what should be a comprehensive and integrated effort (e.g., that included offline marketing, local online social networking, geographically-focused pay-per-click advertising)
• Overcharges for the benefits provided.

A Search Marketing Program That Makes Sense and Is Exclusively For You

Each of our search marketing programs is customized for a specific local business niche (market segment) and are provided on an area-exclusive basis.

In other words, for a given niche, we only work with one business in each city or community and are 100% focused on dominating the local market for that client.

Taking this approach ensures that our clients never need to worry about their competitors getting access to our proprietary technologies and marketing expertise.

To our knowledge, eLocalBiz Marketing is the only company that takes such an approach to its search marketing efforts.

As I said above, generating lots of traffic to our client's local business websites is our #1 goal. That's why we:

• Are 100% focused on local search
• Start each website project with search marketing research -- the "backwards" approach
• Use a comprehensive and integrated strategy -- but never recommend anything that increases costs unnecessarily
• Provide our search marketing services on an area-exclusive basis.

How To Get Started

To find out if an eLocalBiz Search Marketing is right for your business, just submit the form below. We'll then get back to you to learn more about your specific needs – and explain our low pricing and unconditional guarantee.

From there, we'll put together a search-marketing package of services that is optimized for your business.

We look forward to hearing from you and hope we'll have the opportunity to explode the traffic to your local business website.

Allen Oelshlaeger
Founder, eLocalBiz Marketing

Web Form

P.S. Curious about our other services? Visit the About Us page to learn more about eLocal Business Marketing.