Are you sick and tired of having a local business website that:

• Doesn't show up in search engine results and gets little traffic?
• Rarely generates any leads or sales for your products or services?
• Is not up-to-date because it's so painful and expensive to make changes?
• Doesn't allow you to take advantage of the latest internet trends and technologies?

Dear Local Business Owner,

My name is Allen Oelshlaeger, and I'm a serial/multi-tasking entrepreneur and on the faculty at the UW-Whitewater (Principles of Marketing, Entrepreneurial Marketing).

I have assisted local businesses in improving their marketing tactics and strategies since 2000.

In 2007, I formed eLocalBiz Marketing to help business owners dominate their target market -- on an area exclusive basis -- via a variety of services focused on addressing the unique marketing challenges facing today's local businesses.

In 2004, when launching a new company, I directly experienced the frustrations listed above -- and it was NO fun.

Despite spending thousands of dollars with a so-called “tech group” who supposedly knew what they were doing, our website ended up being a disaster – with all of the problems listed above.

In sharing my experiences with colleagues I realized I was not alone. In fact, I had trouble finding anyone who was happy with their website or website developer.

So, I did some investigating and discovered this almost universal unhappiness was caused by a common set of problems:

• Most business executives aren't Internet marketing experts. They don't understand the features and technologies that should be included in their websites --- and they certainly don't know how to write the detailed specifications required for any website development project.

• Most website developers don’t have a clue about marketing. They focus on the wrong things (e.g. cool technology, fancy design, technical aspects) and ignore what is truly important: Traffic and Conversion!

• Most website developers are not great business people. The development and ongoing maintenance process is almost always plagued with missed deadlines, cost overruns, delays, and in some cases outright incompetence -- so the final cost is almost always higher than it should have been.

• No matter what the cost, the resulting website rarely generates enough business to justify its price.

At eLocalBiz Marketing, we take a completely different approach to website development -- that we call the "backwards approach."

The "Backwards" Approach to Website Development

Most website development projects progress in a linear fashion through various stages, such as:

• Feature Selection
• Layout Decisions
  
• Navigation Decisions
• Graphic Design
• Content Addition
• Contact Form Creation
• Customer Followup System Development
  
• Shopping Cart Programming
• And More

During each of these stages, there are many headaches --- back-and-forth with the developer, trade-offs made due to cost and complexity, and general confusion.

That's one of the primary reasons why website projects usually take such a long time to complete and why "tech groups" quote such high prices – because they know website development is rarely a smooth process, and they need to cover the costs of all of the inefficiencies.

Then, often after months of work, the site is taken live --- only to discover some time later that it gets few, if any, visitors. Sadly, this discovery is almost a universal experience.

At that point, one of two things happen:  the local business owner either concludes the website was a big waste of time and money --- or he/she decides to hire someone to do "search marketing" and even more money is spent.

Then, if the person hired knows what they are doing (a rarity – especially for local businesses), the site may get more visitors but still doesn't generate any increased revenues. Why? --- because, as I said above, "most website developers don't have a clue about marketing."

They might be able to create a beautiful website with all sorts of cool features -- but they don't have any idea on how to turn visitors into customers.

So, over time, the business owner tries to make changes. But that means going back to the web developer for every little addition or modification -- a process fraught with delays, costs, and hassle.

Frankly, this costly, time-consuming and painful approach is stupid -- and completely unnecessary -- but this is the way 99% of websites are developed.

When eLocalBiz Marketing was formed, I decided to take a completely different approach – an approach most web developers would view as 100% backward.

Instead of utilizing the old-fashioned methods, I began working with a high-end Internet team to develop a technology infrastructure -- specifically for local business -- that would allow the development process to begin with the site largely complete.

The idea was to create an integrated website infrastructure that would provide all of the Internet features and functionality that any local business would ever need.

Then, with this starting point, completing a site would just require creating a custom design and writing the content.

It took more than a year to perfect this infrastructure -- which offers:

• Features and functionality that would otherwise cost tens of thousands of dollars to implement from scratch and require the involvement of multiple companies.

• Fast development due to the ease of modifying a new site’s layout, design, and navigation.

• Total self-management so that updates and changes (such as text, images, audio, video, and site navigation) can be made with no technical assistance.

• For national organizations of local businesses, the ability to have 100% control of each location's website from a central dashboard.

• The opportunity to finally be able to integrate online and offline marketing in an effective and profitable way.

• Full optimization for search engine visibility and traffic conversion to real prospects.

As a result, websites developed with this infrastructure:

• Rank highly in search-engine results
• Show a high conversion of traffic to leads
• Are easy to keep up-to-date
• Enable Internet functionality rarely found in local business websites

Frankly, the functionality of sites created with this system is nothing short of amazing – and it just keeps getting better as we make improvements to keep up with the rapid changes on the Internet.

Here are just some of the integrated features of an eLocalBiz Website:

• Auto responder – for automatic customer follow-up and e-newsletters
• Lead generation forms – for capturing the contact information of visitors
• Blog technology – to make it simple to add dynamic content for search engines
• Shopping cart – for online order taking
• Mini-sites (also known as squeeze pages or sales letter pages) – to enable innovative methods to capture leads
• Social networking – to create a "buzz" about your business
  
• Traffic statistics – to enable the tracking of marketing initiatives

As I said above, these features and functionality of our technology infrastructure would normally cost tens of thousands of dollars to implement from scratch and require the involvement of several companies.

But, because we can leverage this infrastructure across multiple clients, we are able to develop websites at prices that are unheard of in the Internet-development marketplace – and without the ongoing cost and hassle of working with a web developer to get changes made.

With all that, I'm hope you can see that our "backwards" approach to website development the RIGHT approach for any local business.

How To Get Started

To find out if an eLocalBiz Website is right for your business, just submit the form below. We'll then get back to you to learn more about your specific needs – and explain our low pricing and unconditional guarantee.

From there, we'll put together development proposal for a website focused on getting traffic and turning that traffic into real prospects for you business.

We look forward to hearing from you and hope to have the opportunity to develop a world-class website for your local business.

Allen Oelshlaeger
Founder, eLocalBiz Marketing

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P.S. Curious about our other services? Visit the About Us page to learn more about eLocal Business Marketing.